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dog ear cleaner
Launch itA $5.3M/yr market growing +11.1% this quarter with returns at 0.5% — clears our launch bar.
Market size
Incredible$5.3M$5.3M/yr · 1.8M searches
Conversion
Incredible15.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Avg price
Great$18.15avg listing price — sweet spot $15–$100
Price range
Great$7.05–$38.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+11.1%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Review moat
Bad16,387.09avg incumbent reviews — the moat a new listing must climb