56
dog door for sliding door
Worth a lookShows a $2.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$2.5M$2.5M/yr · 1.3M searches
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great37%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Avg price
Good$167.21avg listing price — sweet spot $15–$100
Growth
Okay+17.5%90-day search growth — must beat 0% to launch
Review moat
Bad4,951.81avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Returns
Bad11.1%return rate — above 6% kills the launch gate
Price range
Bad$69.05–$782.76cheapest to priciest tracked listing — scored on the share inside $15–$100