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dog digging deterrent
Worth a lookShows beatable incumbent ratings (3.7★), but soft demand (-10.6% this quarter) keeps it on the watch list.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Avg price
Incredible$37.04avg listing price — sweet spot $15–$100
Price range
Incredible$19.89–$92.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.3%return rate — above 6% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay1,872.5avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay$174K$174K/yr · 193K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.6%90-day search growth — must beat 0% to launch