46
dog crown
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Competition
Great29%top-5 click share — an open shelf
Review moat
Great316.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Good$4.82–$25.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.67avg listing price — sweet spot $15–$100
Returns
Okay4.7%return rate — above 6% kills the launch gate
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Market size
Bad$35K$35K/yr · 95K searches