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dog cowboy costume
Skip itHigh returns (10.5%) — this niche doesn't clear our bar today.
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good1,296.69avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.51avg listing price — sweet spot $15–$100
Price range
Good$7.68–$22.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+15.3%90-day search growth — must beat 0% to launch
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$32K$32K/yr · 100K searches
Returns
Bad10.5%return rate — above 6% kills the launch gate