65
dog comb
Launch itA $967K/yr market growing +12.0% this quarter with returns at 1.5% — clears our launch bar.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Returns
Great1.5%return rate — above 6% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Market size
Great$967K$967K/yr · 937K searches
Competition
Great38%top-5 click share — an open shelf
Price range
Good$3.69–$41.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.35avg listing price — sweet spot $15–$100
Growth
Okay+12.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,849.93avg incumbent reviews — the moat a new listing must climb