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dog chewing wall corners
Worth a lookShows beatable incumbent ratings (3.6★), but a concentrated shelf (top 5 take 78% of clicks) keeps it on the watch list.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Conversion
Incredible15.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Avg price
Great$15.70avg listing price — sweet spot $15–$100
Growth
Good+34.9%90-day search growth — must beat 0% to launch
Price range
Good$7.96–$23.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad7,605avg incumbent reviews — the moat a new listing must climb
Market size
Bad$76K$76K/yr · 32K searches
Competition
Bad78%top-5 click share — a locked-up shelf