51
dog boot for injured paw
Worth a lookShows beatable incumbent ratings (3.8★), but a small market ($51K/yr) keeps it on the watch list.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Avg price
Great$17.00avg listing price — sweet spot $15–$100
Price range
Great$8.49–$36.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Okay2,098.43avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.8%return rate — above 6% kills the launch gate
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Market size
Bad$51K$51K/yr · 89K searches