Skip to content
46

dog bed for couch

Skip it

Soft demand (-25.2% this quarter) — this niche doesn't clear our bar today.

Market size 54Growth 12Conversion 12Competition 72Returns 33Price range 31Avg price 83Brand share 30Review moat 67Quality gap 90

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great$78.14

avg listing price — sweet spot $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Review moat

Good839.84

avg incumbent reviews — the moat a new listing must climb

Market size

Good$374K

$374K/yr · 515K searches

Returns

Okay5.0%

return rate — above 6% kills the launch gate

Price range

Okay$20.39–$281.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Bad-25.2%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale