45
dog bandaid
Skip itA small market ($65K/yr) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 6% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.91avg listing price — sweet spot $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Price range
Okay$3.02–$20.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Review moat
Bad4,912.55avg incumbent reviews — the moat a new listing must climb
Market size
Bad$65K$65K/yr · 83K searches