40
dog banana costume
Skip itHigh returns (23.4%) — this niche doesn't clear our bar today.
Review moat
Great172.41avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$18.18avg listing price — sweet spot $15–$100
Price range
Good$8.76–$29.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+23.8%90-day search growth — must beat 0% to launch
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$6K$6K/yr · 70K searches
Returns
Bad23.4%return rate — above 6% kills the launch gate