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dog balls
Launch itA $6.2M/yr market growing +10.1% this quarter with returns at 0.6% — clears our launch bar.
Market size
Incredible$6.2M$6.2M/yr · 4.7M searches
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.88avg listing price — sweet spot $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Okay$3.83–$24.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad12,896.49avg incumbent reviews — the moat a new listing must climb