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dog appeasing pheromone
Worth a lookShows beatable incumbent ratings (3.6★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Avg price
Incredible$25.21avg listing price — sweet spot $15–$100
Price range
Great$11.44–$53.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,175.5avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Okay+15.9%90-day search growth — must beat 0% to launch
Market size
Okay$121K$121K/yr · 58K searches