78
dog allergy relief
Launch itA $5.4M/yr market growing +23.8% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Market size
Incredible$5.4M$5.4M/yr · 2.4M searches
Avg price
Incredible$25.30avg listing price — sweet spot $15–$100
Price range
Great$4.75–$93.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+23.8%90-day search growth — must beat 0% to launch
Review moat
Bad11,396.79avg incumbent reviews — the moat a new listing must climb