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dog age test
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 6% kills the launch gate
Avg price
Great$99.85avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Price range
Okay$82.48–$128.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$141K$141K/yr · 32K searches
Review moat
Bad11,425.71avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.1%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand