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57

dm-01

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 8Growth 66Conversion 81Competition 15Returns 100Price range 95Avg price 95Brand share 31Review moat 71Quality gap 95

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$33.01

avg listing price — sweet spot $15–$100

Price range

Incredible$22.60–$35.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good660.7

avg incumbent reviews — the moat a new listing must climb

Growth

Good+46.0%

90-day search growth — must beat 0% to launch

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Competition

Bad82%

top-5 click share — a locked-up shelf

Market size

Bad$31K

$31K/yr · 11K searches