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dimming thermostat reptile
Skip itA concentrated shelf (top 5 take 71% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$30.81avg listing price — sweet spot $15–$100
Price range
Incredible$17.67–$98.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Returns
Okay3.5%return rate — above 6% kills the launch gate
Review moat
Okay2,380.13avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Okay+2.0%90-day search growth — must beat 0% to launch
Market size
Okay$100K$100K/yr · 68K searches
Competition
Bad71%top-5 click share — a locked-up shelf