40
dilution bottle
Skip itA small market ($60K/yr) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 6% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Review moat
Good525.18avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.55avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$7.49–$19.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad$60K$60K/yr · 63K searches