Skip to content
42

dentastix small dog

Skip it

Soft demand (-21.1% this quarter) — this niche doesn't clear our bar today.

Market size 17Growth 14Conversion 91Competition 37Returns 99Price range 49Avg price 41Brand share 25Review moat 16Quality gap 53

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Conversion

Great11.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay$5.03–$24.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$10.95

avg listing price — sweet spot $15–$100

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Market size

Bad$66K

$66K/yr · 55K searches

Review moat

Bad19,651.18

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-21.1%

90-day search growth — must beat 0% to launch