49
deep heat projector reptile
Skip itSoft demand (-11.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$30.17avg listing price — sweet spot $15–$100
Price range
Incredible$15.85–$88.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good668.04avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Returns
Okay3.3%return rate — above 6% kills the launch gate
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Bad$79K$79K/yr · 67K searches
Growth
Bad-11.7%90-day search growth — must beat 0% to launch