50
cuttlebone for turtles
Worth a lookShows low returns (0.1%), but a small market ($49K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Price range
Good$2.02–$37.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+31.3%90-day search growth — must beat 0% to launch
Review moat
Okay1,778.65avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.90avg listing price — sweet spot $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Bad$49K$49K/yr · 34K searches