51
crushed coral for freshwater aquarium
Worth a lookShows low returns (0.7%), but soft demand (-9.8% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Review moat
Great261.5avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.79avg listing price — sweet spot $15–$100
Price range
Good$7.03–$28.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Okay$247K$247K/yr · 141K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-9.8%90-day search growth — must beat 0% to launch