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52

critter keeper

Worth a look

Shows beatable incumbent ratings (4.2★), but a small market ($76K/yr) keeps it on the watch list.

Market size 19Growth 55Conversion 41Competition 55Returns 62Price range 59Avg price 82Brand share 44Review moat 55Quality gap 82

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great$17.81

avg listing price — sweet spot $15–$100

Returns

Good2.5%

return rate — above 6% kills the launch gate

Price range

Good$5.76–$28.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+28.0%

90-day search growth — must beat 0% to launch

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,282.5

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$76K

$76K/yr · 129K searches