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crested gecko food
Launch itA $1.4M/yr market growing +2.8% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.49avg listing price — sweet spot $15–$100
Market size
Great$1.4M$1.4M/yr · 622K searches
Price range
Great$5.67–$43.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,153.71avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand