51
craft sand
Worth a lookShows low returns (1.5%), but a small market ($56K/yr) keeps it on the watch list.
Returns
Great1.5%return rate — above 6% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Growth
Good+25.4%90-day search growth — must beat 0% to launch
Price range
Good$7.00–$23.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.81avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,685.64avg incumbent reviews — the moat a new listing must climb
Market size
Bad$56K$56K/yr · 91K searches