46
corona ointment
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Avg price
Great$20.01avg listing price — sweet spot $15–$100
Price range
Great$7.51–$41.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$260K$260K/yr · 71K searches
Growth
Okay+17.3%90-day search growth — must beat 0% to launch
Review moat
Okay2,160.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand