49
coral glue
Skip itSoft demand (-13.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$13.44avg listing price — sweet spot $15–$100
Price range
Good$7.92–$26.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,579.95avg incumbent reviews — the moat a new listing must climb
Market size
Okay$107K$107K/yr · 50K searches
Growth
Bad-13.9%90-day search growth — must beat 0% to launch