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coral dip
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Review moat
Great259avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.18avg listing price — sweet spot $15–$100
Price range
Great$11.24–$27.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-10.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$47K$47K/yr · 20K searches
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand