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copepods
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Avg price
Incredible$38.11avg listing price — sweet spot $15–$100
Price range
Great$8.66–$119.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good782.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$130K$130K/yr · 90K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-18.2%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand