67
collagen for dogs
Launch itA $1.5M/yr market growing +8.1% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Avg price
Great$20.43avg listing price — sweet spot $15–$100
Market size
Great$1.5M$1.5M/yr · 903K searches
Price range
Great$9.87–$39.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Review moat
Good881.44avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Okay+8.1%90-day search growth — must beat 0% to launch
Competition
Okay67%top-5 click share — leaders hold, buyers still browse