40
cocoon dog bed
Skip itSoft demand (-46.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$30.77avg listing price — sweet spot $15–$100
Price range
Incredible$18.60–$57.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good867avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Returns
Okay4.3%return rate — above 6% kills the launch gate
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$49K$49K/yr · 76K searches
Growth
Bad-46.3%90-day search growth — must beat 0% to launch