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coconut fiber substrate
Worth a lookShows low returns (0.5%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.03avg listing price — sweet spot $15–$100
Market size
Good$537K$537K/yr · 428K searches
Price range
Good$4.89–$28.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,633.91avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.0%90-day search growth — must beat 0% to launch
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality