63
chinchilla ledges
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Brand share
Great53%top-5 brand share — no brand owns this niche
Review moat
Good624.2avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.65avg listing price — sweet spot $15–$100
Price range
Good$2.02–$38.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Market size
Bad$61K$61K/yr · 48K searches