60
chick feed
Launch itA $1.1M/yr market growing +103.1% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Growth
Great+103.1%90-day search growth — must beat 0% to launch
Avg price
Great$20.54avg listing price — sweet spot $15–$100
Market size
Great$1.1M$1.1M/yr · 323K searches
Price range
Good$6.96–$37.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,043.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand