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check valve
Skip itA small market ($76K/yr) — this niche doesn't clear our bar today.
Returns
Good2.4%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay2,091.93avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.15–$20.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.76avg listing price — sweet spot $15–$100
Market size
Bad$76K$76K/yr · 211K searches