51
chain leash
Worth a lookShows low returns (2.2%), but a small market ($161K/yr) keeps it on the watch list.
Returns
Good2.2%return rate — above 6% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.93avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,731.45avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.5%90-day search growth — must beat 0% to launch
Price range
Okay$5.56–$20.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$161K$161K/yr · 240K searches