60
catnip toys for cats
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Market size
Great$1.3M$1.3M/yr · 1.4M searches
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.25avg listing price — sweet spot $15–$100
Price range
Okay$4.42–$19.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad8,175.97avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.9%90-day search growth — must beat 0% to launch