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catio
Launch itA $5.6M/yr market growing +60.7% this quarter with returns at 4.5% — clears our launch bar.
Market size
Incredible$5.6M$5.6M/yr · 6.1M searches
Competition
Great27%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Great+60.7%90-day search growth — must beat 0% to launch
Review moat
Good763avg incumbent reviews — the moat a new listing must climb
Avg price
Good$144.21avg listing price — sweet spot $15–$100
Returns
Okay4.5%return rate — above 6% kills the launch gate
Price range
Okay$16.23–$342.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale