51
cat wound care
Worth a lookShows low returns (0.7%), but a concentrated shelf (top 5 take 85% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.72avg listing price — sweet spot $15–$100
Price range
Good$9.09–$24.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$388K$388K/yr · 218K searches
Growth
Okay+18.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,054.44avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad85%top-5 click share — a locked-up shelf