46
cat worm toy
Skip itA small market ($82K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.72avg listing price — sweet spot $15–$100
Review moat
Bad6,632.81avg incumbent reviews — the moat a new listing must climb
Price range
Bad$5.84–$17.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$82K$82K/yr · 92K searches
Growth
Bad-9.4%90-day search growth — must beat 0% to launch