60
cat water fountain pump
Worth a lookShows searches that convert (11.3% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Great60%top-5 brand share — no brand owns this niche
Market size
Good$430K$430K/yr · 316K searches
Returns
Good2.8%return rate — above 6% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.04avg listing price — sweet spot $15–$100
Growth
Okay+15.2%90-day search growth — must beat 0% to launch
Review moat
Okay2,093.57avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.74–$21.59cheapest to priciest tracked listing — scored on the share inside $15–$100