60
cat wand
Launch itA $1.5M/yr market growing +0.1% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Market size
Great$1.5M$1.5M/yr · 1.4M searches
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good$5.02–$32.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.49avg listing price — sweet spot $15–$100
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Review moat
Bad6,807.94avg incumbent reviews — the moat a new listing must climb