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cat treats for indoor cats
Launch itA $2.1M/yr market growing +4.6% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.1M$2.1M/yr · 1.4M searches
Competition
Great23%top-5 click share — an open shelf
Price range
Great$2.31–$56.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.26avg listing price — sweet spot $15–$100
Growth
Okay+4.6%90-day search growth — must beat 0% to launch
Review moat
Bad13,736.62avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality