58
cat supplements
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Great$16.70avg listing price — sweet spot $15–$100
Price range
Good$6.65–$33.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$646K$646K/yr · 734K searches
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.6%90-day search growth — must beat 0% to launch
Review moat
Bad6,029.96avg incumbent reviews — the moat a new listing must climb