45
cat spring toy
Skip itPrices mostly outside the sweet spot ($4.10–$12.90) — this niche doesn't clear our bar today.
Conversion
Incredible17.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Market size
Great$907K$907K/yr · 705K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Bad4,912.47avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf
Avg price
Bad$7.55avg listing price — sweet spot $15–$100
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
Price range
Bad$4.10–$12.90cheapest to priciest tracked listing — scored on the share inside $15–$100