47
cat shampoo for itchy skin
Skip itA small market ($60K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Avg price
Incredible$22.93avg listing price — sweet spot $15–$100
Price range
Great$8.88–$48.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,354.48avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$60K$60K/yr · 46K searches