57
cat scratcher box
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Avg price
Great$19.45avg listing price — sweet spot $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Price range
Good$8.31–$34.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,432.88avg incumbent reviews — the moat a new listing must climb
Growth
Okay+18.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$65K$65K/yr · 57K searches