20
cat santa hat
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,104.33avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Returns
Okay4.9%return rate — above 6% kills the launch gate
Avg price
Bad$7.77avg listing price — sweet spot $15–$100
Growth
Bad-31.5%90-day search growth — must beat 0% to launch
Market size
Bad$17K$17K/yr · 74K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$6.82–$9.11cheapest to priciest tracked listing — scored on the share inside $15–$100