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cat pumpkin costume
Skip itA small market ($3K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+154.4%90-day search growth — must beat 0% to launch
Review moat
Good1,318avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.47avg listing price — sweet spot $15–$100
Returns
Okay5.0%return rate — above 6% kills the launch gate
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Price range
Bad$5.66–$16.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad88%top-5 click share — a locked-up shelf
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$3K$3K/yr · 45K searches