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cat person cat food
Launch itA $3.5M/yr market growing +7.8% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Incredible$3.5M$3.5M/yr · 1.4M searches
Avg price
Incredible$24.32avg listing price — sweet spot $15–$100
Price range
Great$11.58–$57.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Competition
Great32%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,100.05avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.8%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand